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Blockbuster beauty brand is targeting all ages.
February 13, 2015
By: Melissa Meisel
Glamglow—the superstar once featured in Happi’s Upcoming Skin Care feature and recent acquisition of Estee Lauder—sells one Supermud every three seconds in the US and 20 per minute, according to the company; it also sells one Youthmud every 10 seconds, making it the first single skin care product in history to launch as a new brand and new product and sell $30 million dollars in just two years! In January 2015, Glamglow launched Supercleanse, a lighter daily version of Supermud to heal problem skin, dissolve makeup, absorb excess oils and create a mattified super clear complexion. In March, it will roll out Youthcleanse ($39), billed as a lighter version of Youthmud to optimize the skin’s natural renewal process. It dissolves makeup and impurities, removes dead surface cells, provides powerful antioxidants and gently exfoliates, cleanses and renews skin to create a more youthful, glowing and radiant complexion. Founded in 2010 by husband and wife team Glenn and Shannon Dellimore, Glamglow is a Hollywood-inspired prestige skin care brand, designed for men and women of all ages and all skin types, offering a collection of high-end treatment masks. The brand is available in global specialty-multi channels, including Sephora and Douglas, and in select high-end department stores, such as Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale’s and, starting this month, Nordstrom.
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